You may have already experienced the aesthetically pleasing charm of boutique Pilates studio, POSTURE. on Dubai’s Palm Jumeirah. And if you haven’t, you’ll soon want to.
A Balearic-inspired space framed by rustic white arches and chic candles, a feeling of being at peace practically washes over you the minute you’re checked into class.
Yes, this is an approach to Pilates that promises not only a calorie burn, but a whole mind, body and soul experience, too. With breathwork, mindfulness and gratitude weaved into each session, the intimate classes are guaranteed to elevate your workout as well as your wellbeing. Disclaimer: they’re also guaranteed to have a waitlist most days. But fear not, because the exclusive wellness club has answered client demand by launching its very own online channel; POSTURE. OnDemand.
Whether you’re a Pilates pro or a total novice, subscribers can scroll through a library of online classes. Updated with fresh workouts each week to keep practice interesting, you can choose between matwork, reformer and Cadillac series (that one requires equipment), ranging from spicy under 30-minute burns to full 1-hour routines. There’s also a mix of focus on full, upper or lower body workouts, core, guided meditations and breathwork, which means there’s an intensity level and workout style to suit everyone.
The long-popular, low-impact practice of Pilates is having a resurgence right now. ClassPass reported that ‘sculpt’ pilates classes were the fastest-growing workout of 2022, with a 471 percent increase in bookings. Plus, the 100-year-old workout developed by Joseph Pilates in the 1920’s is a firm favorite among A-listers such as Jennifer Aniston and Kendall Jenner. In today’s fast paced world, people are evidently seeking that mind-body connection more than ever.
But this healthy habit does not come cheap. The average reformer Pilates class in the UAE costs Dh150-200 per hour. With POSTURE. OnDemand., subscribers gain access to the revolution for just Dh165 per month. You can even try before you buy with a free seven-day trial.
POSTURE. Founder Elle Sawyer’s mission is to help others de-stress and lead a healthier life by making pilates accessible wherever they are.
“We’ve always believed in starting our practices with breathwork to connect the mind, and closing them with affirmation cards to carry purpose and gratuity through the rest of the day,” she says. “Our online portal is no different, allowing each client to get the full POSTURE. experience at home.”
Securing its spiritual niche in the market, POSTURE. strives to enhance the connection between spirituality, mindfulness and movement. That’s why, for those women switched on to cycle syncing – changing your diet or exercise routine to match the phases of your menstrual cycle -– you can even filter workouts by period phase and lunar calendar. The goal? Aligning workouts with energy levels and hormonal fluctuations.
While the home workouts of lockdown may be a distant memory for some, for others, working out at home is a way to either build up confidence or carve out time for exercise between school runs and Zoom meetings. With an eight-strong team of skilled instructors to pick from on the platform, this is a personalized approach to working out – and you are in control of absolutely everything.
As Joseph Pilates famously said himself, “in 10 sessions you’ll feel the difference, in 20 you’ll see the difference, and in 30 you’ll have a new body”.
New body or not, a slice of that post-pilates serenity ー right at your fingertips ー sounds rather appealing to us.
For more updates on POSTURE. news, events and schedules, you can follow @thisisposture_ on Instagram.
